Initial idea development for a graphic product based on the research
- As I was researching into the modern common perception of the township, I thought an appropriate way of exploring a graphic response would be to create a "tourist guide" to show the positive aspects of the area and increase positive tourism as a way of boosting the economy there.
- The concept would be to have a friendly guide with many different elements which would be targeted at people visiting the Cape Town area as a way of showing the history of the Cape Flats. I thought this audience was most appropriate because anyone visiting that area would most likely come into contact with the township anyway (as it lies near to the airport), and it would encourage more tourism to outside of the rich city of Cape Town.
Break down of graphic product
The contents of the guide would most likely be:
- a booklet listing the tourist attractions of the area
- a booklet detailing a brief history of the area
- a selection of postcards of views of the area
- a poster promoting tourism to the area
- a selection of fliers promoting tourist attractions/ projects in the area
- all cased in a folder to tie each of the elements together
I created a rough mock up to see roughly how the tourist guide elements would work as a set:
